To conduct your
agent/distributor search, the
U.S. Embassy contacted 45
local firms with the potential
to distribute XYZ Automotive
Parts Inc. The companies were
carefully selected from our
local and countrywide
contacts, industry sector
directories, our client
management system (CMS), local
association membership lists,
and other embassy sources.
Firms expressing an initial
interest in your products were
sent a set of your product
literature. After a week or so
to study your package, the
Post talked with or met
personally with those firms
that expressed further
interest.
After a review of your
product literature, the
following 7 companies
expressed an interest in
representing XYZ Automotive
Parts Inc. in Thailand. We
have included both the firm's
comments or opinion of the
market/product and post's
opinion of the firm.
While we feel these firms
are potential agents, you
should contact each firm as
soon as possible to ascertain
their specific capabilities,
qualifications, and if they
can meet all of your needs.
Both your local domestic
office and this post will be
glad to work with you towards
completing an agreement and
are very interested in the
results of this ADS.
Your domestic Commercial
Service office will
deliver this report and follow
up to provide any assistance.
We would appreciate being
notified if any agreements are
reached with the firms listed.
We are pleased to provide
you with the following
potential representatives.
I. POTENTIAL
AGENTS/DISTRIBUTORS/REPRESENTATIVES
REPRESENTATIVE 1:
Company Name: McDougall
Filters (Thailand) Company
Limited
Company Address:
21/58 Onnuch 37
Sukhumvit 77, Suanluang
BKK 10250
Phone Number: (662)
321-222222
Fax Number: (662)
321-222222
Contact Name: Mr.
Ongarch Sapiboon / Sales
Manager
Year Established: 1971
Number of Employees: 100
Annual Sales: USD 4
million
Preferred Language:
English
Level of Interest: High
Bank References: Thai
Farmer Bank (Onnuch
Branch)
II. MAIN BUSINESS
ACTIVITY/PRODUCTS:
McDougall is a
manufacturing distributor of
oil, air, and fuel hydraulic
filters for passenger cars and
light pickup diesel engines.
The company has limited
heavy-duty products due to
their limited technical
know-how. The company has
approximately 10 distributing
agents countrywide. The
company also exports to the
Middle East and Indo-China
countries.
III. PROSPECT'S OPINION OF
MARKET DATA:
McDougall is interested in
distributing XYZ Automotive
Parts Inc. in Thailand. The
company is particularly
interested in filter products
for heavy-duty equipment,
trucks and marine equipment of
the following brands: KOMATSU,
SCANIA, VOLVO, CATERPILLAR,
DEMAG, and G.M. Mr. Ongarch
hopes to expand his product
lines to include heavy-duty
products. XYZ Automotive Parts
Inc. are complementary to his
current lines. McDougall would
be able to distribute XYZ
through the company's existing
channels countrywide. There
was one concern raised
regarding the cost of XYZ
Automotive Parts Inc. as they
are subjected to duty and
shipping costs. It may not be
feasible to market XYZ
Automotive Parts Inc. if their
price far exceeds the
competitive range.
REPRESENTATIVE 2:
Company Name: TEF
Company Limited
Company Address:
11/10 Soi Sukhumvit 43 (Sangmukda)
Sukhumvit Road,
Klongtonnua
Klongtoey, BKK 10110
Phone Number: (662)
662-3333
Fax Number: (662)
259-3333
Contact Name: Mr. Nirun
Chaygsu / Managing
Director
Year Established: 1991
Number of Employees: 33
Annual Sales: USD 4
million
Preferred Language:
English
Level of Interest: High
Bank References: Bangkok
Bank (Sukhumvit 43 Branch)
MAIN BUSINESS
ACTIVITY/PRODUCTS:
TEF is a sole agent for
"AAF" air filters,
"PURAFIL" chemical
filters, "ACME"
blower, and "J.P.
"silencer." The
company specializes in
ventilation, and
air-conditioning systems
serving commercial buildings
and industrial plants.
III. PROSPECT'S OPINION OF
MARKET DATA:
Mr. Nirun is interested in
the possibility of
distributing XYZ Automotive
Parts Inc., particularly the
cartridge lines for
gas-turbine installation. XYZ
Automotive Parts Inc. will be
a complementary line of
products to TEF's current
product line of air and gas
filters. He sees good
potential for XYZ marketed as
replacement parts for
Donaldson's canister. He is
hoping to increase the
company's product range to
supply his current clients.
REPRESENTATIVE 3:
Company Name: Autopart
Company Limited
Company Address:
330/11-13 Trimitr Road
Talad-Noi, Sumpantawong
Bangkok10100
Phone Number: (662)
236-4444
Fax Number: (662)
266-4744
Contact Name: Mr. Pipat
Miriya / Manager
Year Established: 1977
Number of Employees: 12
Annual Sales: not
available
Preferred Language:
English
Level of Interest:
medium
Bank References: Bangkok
Bank (Hua-Lumpong Branch)
II. MAIN BUSINESS
ACTIVITY/PRODUCTS:
Autopart distributes parts
and equipment for heavy-duty
engines. The company
specializes in parts and
equipment, including filters
for engines of the following
brands: CUMMINS, VOLVO, VOLVO-PENTA,
SCANIA. The company carries
filters of the following
makes: FLEETGUARD, DONALDSON,
WIX, LUBERFINER, PUROLATOR
RACOR, MANN, MCDOUGALL, KNECHT,
and KENGST. Company's current
clients cover a wide range of
industries using heavy-duty
engines in electricity
generators, marine engines,
trailer trucks, and machinery.
III. PROSPECT'S OPINION OF
MARKET DATA:
Mr. Pipat used to import
XYZ Automotive Parts Inc. for
distribution in Thailand,
several years ago. He had to
discontinue distributing the
product because of the quality
of XYZ Automotive Parts Inc.
He claims that the filters
rust. He raised his concern
regarding XYZ's quality, which
is one of the crucial factors
for the product to succeed in
this market. Mr. Pipat is
interested in further
discussing with XYZ the
possibility of marketing XYZ
Automotive Parts Inc. again in
Thailand. He is interested
only in items that are
complementary to his current
line, and are serving the
existing clients. More
specifically, he is interested
in XYZ's products that can be
used for CUMMINS, VOLVO,
VOLVO-PENTA, and SCANIA
engines.
REPRESENTATIVE 4:
Company Name: Trading
Limited Partnership
Company Address:
1830 Patanakarn Rd.,
Suanluang, Bangkok 10250
Phone Number: (662)
322-9977, 322-9988,
322-8383
Fax Number: (662)
322-8588
Contact Name: Mr. Norep
Vanapome / Managing
Director
Year Established: 1981
Number of Employees: 18
Annual Sales: 4 million
Preferred Language:
English
Level of Interest: high
Bank References: Bangkok
Bank (Petchburi Branch)
II. MAIN BUSINESS
ACTIVITY/PRODUCTS:
According to Mr. Norep,
Trading is one of the veterans
in the filter market. The
company represents a wide
range of liquid and air
filtration products serving
different industries. The
company represents CUNO filter
system and LAKOS Separators
from U.S.A.
III. PROSPECT'S OPINION OF
MARKET DATA:
Mr. Norep is particularly
interested in diesel engine
filters. He believes that
there is a growing market
potential for heavy-duty
filters in Thailand. He also
sees intensified competition
in the market as there are
increasing numbers of
suppliers both local and
imported. At present, it may
be difficult for XYZ to
compete in this market,
because imported filters are
subjected to 20% duty.
However, Mr. Norep believes
that the import duty should
decline, making imported
filters more competitive in
the near future. He emphasizes
the importance of sales
support in market success of
filters in Thailand. He cited
Parker Hannifin as an example
of a company that is capable
of offering sales support.
Note: Mr. Norep wonders if
XYZ manufactures for Parker
Hannifin. According to Mr.
Norep, Parker Hannifin is
establishing a representative
office in Bangkok soon. Parker
Hannifin already has a
representative office in
Singapore.
REPRESENTATIVE 5:
Company Name:
International Trading
Company Limited
Company Address:
2232 Soi Phayakaporn,
Chan Road
Chongnonsee, Yannawa,
Bangkok 10220
Phone Number: (662)
758-55555
Fax Number: (662)
383-5555
Contact Name: Mr.
Chatchawan Egawarin /
General Manager
Year Established: 1986
Number of Employees: 25
Annual Sales: USD 1.8
million
Preferred Language:
English
Level of Interest:
Medium
Bank References: Bangkok
Bank (Srinakarin Branch),
Krung Thai Bank (Troke
Chan Branch)
II. MAIN BUSINESS
ACTIVITY/PRODUCTS:
International Trading
distributes a wide range of
products used in filter
systems. The company
specializes in liquid and air
filtration systems for
industries. The following are
some of the products
distributed by the company;
"PTI" filters from
the U.K., CDM filter cloth
from Germany, stainless wire
mesh, Cartridge Nihon
Schumacher cartridges from
Japan and other related
equipment from Switzerland and
China.
III. PROSPECT'S OPINION OF
MARKET DATA:
The company believes that
there is good market potential
for some of XYZ products, and
is beginning to do market
surveys on the possibility of
representing the products. The
company would like to further
discuss with XYZ.
