Canada

Researching the Market

In addition to trade publications, trade shows, market research firms and other fee based services, there are two excellent ways of researching the market for your product or service in Canada.

The US Department of Commerce annually prepares Industry Sector Analyses.  These are industry specific reports prepared either by US Commercial Service Staff or local market research contractors.   Typical reports include:

  • A Market Overview
  • Market Highlights and Best prospects
  • Statistical Data
  • Best Sales Prospects
  • Competitive Analysis
  • End-User Analysis
  • Market Access (includes information on duties, taxes, standards etc.)
  • Trade Promotion Opportunities
  • Trade Publications
  • Market Research Companies
  • Trade Associations
  • Agents, Distributors and Manufacturers

Recent reports available to US firms from your nearest office of The Commercial Service include:

Adobe Acrobat CANADA: The Future of the Alberta Oil Sands Steam-Assisted Gravity Drainage
New developments in the oil and gas industry are creating exciting opportunities for U.S. businesses in the Alberta oil sands.

Adobe Acrobat Canada: Broadcasting and Cable TV Industry
Canada's broadcasting system is the world's most complex, being a blend of many privately owned profit-motivated stations and publicly-owned networks and stations that cover longitudes spanning seven time zones and over a land area second only to that of the Soviet Union.

Adobe Acrobat Canada: The Golf Market
With over 2,500 golf courses and practice ranges that occupy 200,000 hectares of land, an estimated 6 million golfers and an expected growth rate of 14 percent between 2009 and 2011, the Canadian golf market presents many opportunities for U.S. companies manufacturing golf products.

Adobe Acrobat Canada: Hydro-Quebec and New Brunswick Power Deal Cancelled
On October 29, 2009, the Premier of New Brunswick, Shawn Graham, and the Premier of Quebec, Jean Charest, announced the signing of a Memorandum of Understanding.

Note:  These reports are available only to US firms who have registered.

The Canadian Government also provides a wealth of information.

  1. From the main menu of http://strategis.ic.gc.ca/engdoc/main.html, click on "Information by Industrial Sector" on the left hand side.

  2. You can either search for your product or click on Information by Industrial Category

  3. For purposes of this exercise, click on "The Canadian Automotive Industry"

  4. Review the options on the left and explore the wealth of information provided by Strategis.

[ Up ] [ Canada - Determining if a Market Exists for Your Product or Service ] [ Canada - Identifying Prospective Business Partners ] [ Canada - Identifying Trade Associations, Trade Publications and Trade Shows ] [ Canada - Marking and Labeling ] [ Canada - Researching the Market ]

Date Updated: October 31, 2010





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